TIL that Casey Neistat was commissioned by Nike to make a commercial with the theme "Make it Count". He took the budget and spent it on a spontaneous and fun trip for
Interview: Casey Neistat on the Future of Creative Video Content
Casey Neistat's Storytelling in “Make It Count” - YouTube
Facebook's Video Tactics are Underhanded, YouTuber Casey Neistat Says - WSJ
Why Did Casey Neistat make a Nike Video before nike even asked him - YouTube
How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads | Entrepreneur
Casey Neistat Goes Sneaker Shopping With Complex - YouTube