![Adweek on X: "Q4: Adidas struck marketing gold by putting '70s tennis trailblazer Billie Jean King front and center in its 2018 marketing. Which other retired female athletes or sports figures would Adweek on X: "Q4: Adidas struck marketing gold by putting '70s tennis trailblazer Billie Jean King front and center in its 2018 marketing. Which other retired female athletes or sports figures would](https://pbs.twimg.com/media/D_IlmTDX4AE8pDz.jpg:large)
Adweek on X: "Q4: Adidas struck marketing gold by putting '70s tennis trailblazer Billie Jean King front and center in its 2018 marketing. Which other retired female athletes or sports figures would
![WornOnTV: Billie Jean King's black logo tee and blue track jacket on Good Morning America | Clothes and Wardrobe from TV WornOnTV: Billie Jean King's black logo tee and blue track jacket on Good Morning America | Clothes and Wardrobe from TV](https://uploads.wornontv.net/2023/09/billie-jean-king-adidas-logo-tee-and-jacket.jpg)
WornOnTV: Billie Jean King's black logo tee and blue track jacket on Good Morning America | Clothes and Wardrobe from TV
![Billie Jean King: 'There was a lot riding on that match – 90m people were watching' | Fashion | The Guardian Billie Jean King: 'There was a lot riding on that match – 90m people were watching' | Fashion | The Guardian](https://i.guim.co.uk/img/media/d0710942e2600da00a622165982ac135a02f4c76/1053_782_2154_1292/master/2154.jpg?width=1200&height=900&quality=85&auto=format&fit=crop&s=cb446b752473e9c75ad17b6b4fe24583)
Billie Jean King: 'There was a lot riding on that match – 90m people were watching' | Fashion | The Guardian
![How the 'Battle of the Sexes' Costume Designer Transformed Emma Stone into Tennis Champion Billie Jean King - Fashionista How the 'Battle of the Sexes' Costume Designer Transformed Emma Stone into Tennis Champion Billie Jean King - Fashionista](https://fashionista.com/.image/t_share/MTUwMDc4Njg3MzUyNDY1MTc4/battle-of-the-sexes-emma-stone-steve-carell-yellow-red-dress.jpg)
How the 'Battle of the Sexes' Costume Designer Transformed Emma Stone into Tennis Champion Billie Jean King - Fashionista
![How the 'Battle of the Sexes' Costume Designer Transformed Emma Stone into Tennis Champion Billie Jean King - Fashionista How the 'Battle of the Sexes' Costume Designer Transformed Emma Stone into Tennis Champion Billie Jean King - Fashionista](https://fashionista.com/.image/t_share/MTUwMDc4NzE2NjExOTI5ODgy/battle-of-the-sexes-steve-carell-sugar-daddy-emma-stone-billie-jean-king.jpg)
How the 'Battle of the Sexes' Costume Designer Transformed Emma Stone into Tennis Champion Billie Jean King - Fashionista
![Happy Birthday Billie Jean King! Take a Look Inside Two Special Installations of Memorabilia | New-York Historical Society Happy Birthday Billie Jean King! Take a Look Inside Two Special Installations of Memorabilia | New-York Historical Society](https://www.nyhistory.org/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fnyhs-prod%2Fbillie-jean-king-6.jpg%3Fauto%3Dcompress%2Cformat%26rect%3D0%2C0%2C613%2C400%26w%3D613%26h%3D400&w=1920&q=75)
Happy Birthday Billie Jean King! Take a Look Inside Two Special Installations of Memorabilia | New-York Historical Society
![Billie Jean King: 'There was a lot riding on that match – 90m people were watching' | Fashion | The Guardian Billie Jean King: 'There was a lot riding on that match – 90m people were watching' | Fashion | The Guardian](https://i.guim.co.uk/img/media/fdc42db2bc8bde0c1676b7caf0a9a6b4ebc63a3a/0_605_2430_2663/master/2430.jpg?width=620&quality=85&auto=format&fit=max&s=92fb1b73e427903d17b0d1d82cc4071c)
Billie Jean King: 'There was a lot riding on that match – 90m people were watching' | Fashion | The Guardian
![Tennis Express on X: "Giveaway Time! 🕒 We're giving away Special Edition @ BillieJeanKing items in honor of the US Open! 🎾 To Enter: 1. Like 2. Retweet 3. Comment your shoe size Tennis Express on X: "Giveaway Time! 🕒 We're giving away Special Edition @ BillieJeanKing items in honor of the US Open! 🎾 To Enter: 1. Like 2. Retweet 3. Comment your shoe size](https://pbs.twimg.com/media/EByiAyEWsAAHwlj.jpg)
Tennis Express on X: "Giveaway Time! 🕒 We're giving away Special Edition @ BillieJeanKing items in honor of the US Open! 🎾 To Enter: 1. Like 2. Retweet 3. Comment your shoe size
![Celebrating 50 Years Since the Moment that Changed Women's Tennis With the adidas FW23 New York Collection Celebrating 50 Years Since the Moment that Changed Women's Tennis With the adidas FW23 New York Collection](https://preview.thenewsmarket.com/Previews/ADID/StillAssets/920x690/645569_v2.jpg)